Video Editor & Social Media Strategist
The Multi-State Lottery Association (MUSL) is a non-profit, government-benefit association responsible for the operation of Powerball® and other multi-jurisdictional lottery games in the United States. As a Video Editor & Social media Strategist at MUSL, you will play a key role in shaping and enhancing both the organization’s visual content and social media presence, engaging audiences effectively across all platforms.
The Video Editor & Social Media Strategist is responsible for developing engaging video content, driving social media strategies, and optimizing for maximum reach and engagement. This role involves creating and editing high-quality video content tailored to each platform, conducting audience research to inform content direction, and analyzing performance metrics to continuously refine our social media strategy. You’ll collaborate with cross-functional teams to ensure cohesive brand messaging and stay updated on the latest trends to drive innovative ideas that resonate with our target audience.
Primary Job Tasks and Responsibilities
- Maintains MUSL social media channels, including – but not limited to – the daily creation and curation of social media content in support of a cohesive social media engagement and growth strategy.
- Produces video stories, graphics, and animations for use on social media.
- Adapts videos for different social media platforms, considering each platform’s specific requirements and best practices.
- Reviews content to ensure it consistently and accurately portrays MUSL products and brand guidelines, revising and editing, as necessary.
- Performs content optimization techniques on social media channels and Powerball website.
- Plans and manages ad campaigns on social media, including boosted content.
- Works cross-functionally to strategize and create digital content.
- Serves as a creative and digital content consultant to internal stakeholders, transforming campaign objectives into effective and engaging digital content.
- Suggests timely and topic-relevant digital content for all audiences based on current events and trends.
- Uploads website articles and materials to content management system and audits inventory of materials for updates, revisions, etc.
- Writes copy for website and social media, checks for spelling and grammar errors, while remaining consistent in style/tone for all services.
- Creates graphics and other compelling visuals that can be used in presentations.
- Assists curating content and developing weekly e-newsletters for lottery stakeholders.
- Helps maintain an online repository of art files, brand guidelines, and templates for external partners.
- Works irregular hours, evenings, weekends, and holidays as workload may require.
Experience, Education and Required Skills/Abilities
- Journalistic and storytelling skills with an ability to craft compelling digital narratives.
- 2-3 years of experience in content creation, specifically short-form or social-media focused video content.
- Strong command of video editing software including in-app programs (Instagram Reels, TikTok) and Adobe Premiere Pro, Adobe Premiere Rush, or equivalent tools.
- A strong portfolio demonstrating proficiency of digital writing, especially the ability to write clear, concise, and grammatically correct copy for digital platforms.
- A sharp design eye that is keen to minute details.
- Ability to produce compelling graphics with the use of Photoshop, InDesign, and Canva.
- Knowledge of digital content marketing strategies.
- Ability to use a smartphone or professional camera to take photos and film videos in studio and in the field.
Key Competencies
- attention to detail and accuracy
- communication skills
- critical thinking and problem-solving skills
- stress tolerance
- confidentiality
- initiative
- teamwork
- conflict management
- adaptability
- organizational and planning skills
- information gathering and monitoring
Working Conditions and Physical Requirements
- Typical indoor office environment
- Prolonged periods of sitting at a desk and working on a computer
- Ability to lift up to 15 pounds at a time occasionally
Benefits
- Excellent Health, Dental, and Vision Insurance
- Company provided Life Insurance, Short-Term and Long-Term Disability Insurance
- Competitive Paid Time Off plan
- Generous retirement contribution with immediate vesting and no match required
- Flexible schedule and an emphasis on work-life balance
- Complimentary soft beverages and snacks on-site
- Dog friendly office environment
- Employee Assistance Program
- Challenging work with the ability to make a difference
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
Estimated Salary Range: $50,000 - $60,000
The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.
A POST-OFFER BACKGROUND CHECK IS REQUIRED.
The Multi-State Lottery Association is an equal opportunity employer.
The Multi-State Lottery Association participates in E-Verify.